An Exploration of Various Ideologies in Pakistani Social Media: A Critical Discourse Analysis

Ideologies are the representations of social practices resulted from particular perspectives members a society. Social media has been credited with playing major part in projection some hidden ideologies. The study tries to analyze how language is manipulated construction ideologies and these represent or challenge sociocultural norms Moreover, it also investigates role propagation circulation specific beliefs perspectives. CDA which attempts highlight proposed both implicitly explicitly. primarily concerned issues racism, gender stereotypes data consists nine posts selected different pages Instagram drawn through purposive sampling. Qualitative approach used data. draws its theoretical framework Van Dijk’s socio-cognitive model. findings reveal that plays pivotal representation as well anti-